Vauxhall Craftsmans Guild

Vauxhall Motors worked with local secondary schools to encourage an interest in car design. As one of the region's major employers, it offered a clear pathway into skilled work for young people. Initiatives like the 'Vauxhalls Craftsmans Guild' introduced students to the industry and helped identify talent at an early age. The competition asked participants to design their own Vauxhall car. The most promising designs were recognised at special presentation events, and many went on to become designers at Vauxhall.